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      <title>Why patients say yes when they can see it</title>
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      <description>Case acceptance is a visualization problem. What happens in the consult when a patient can preview their own smile before committing.</description>
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      <pubDate>Wed, 08 Jul 2026 13:00:00 GMT</pubDate>
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      <description>Google allows asking for reviews. Incentives and review gating are prohibited. A dental practice playbook that survives an FTC read.</description>
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      <pubDate>Sun, 05 Jul 2026 13:00:00 GMT</pubDate>
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      <description>Three treatments solve overlapping cosmetic problems. How practices use per-treatment previews to have a better consult conversation.</description>
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      <pubDate>Wed, 01 Jul 2026 13:00:00 GMT</pubDate>
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      <description>Practices buy ads to reach strangers and ignore the captive, high-trust audience already in their chairs. A placement guide for print that performs.</description>
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